Privacy policy

Last Revised: July 21st 2026

BEDSHE INTERNATIONAL B.V. ("we", "us", "our", or "the Company") respects your privacy and is committed to protecting it through compliance with this Privacy Policy ("Policy"). This Policy describes the types of personal information that we collect, how we use it, how and when it may be shared, and the rights and choices you have with respect to your personal information when you access our website at https://bedsurehome.co.uk/ and use related online services ("Services"). Our goal is to help you understand how we use your information to provide and improve our products, services, marketing, and interaction with you.

By continuing to use our Services, you acknowledge this Policy and agree to our Terms of Use and other important policies available on our homepage.

This Policy is issued in accordance with the UK GDPR (as defined below), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).

1. Updates to this Policy

We may update this Policy from time to time. We will notify you of material changes to this Policy and will update the Last Revised date on this Policy. We encourage you to look for updates and changes to this Policy when you access our website.

2. Personal Information We Collect

When you visit and use the Services, we may collect the following categories of personal information:

· Account Login Information – We may collect login information for accounts in combination with passwords allowing access to the accounts.

· Identifiers – We may collect information that can be used to identify you, such as your first and last name, phone number, your billing address, email address, shipping address, and IP address.

· Commercial Information – We may collect information about your transactions on our website, including what products you purchase, and how frequently you purchase them.

· Internet or Other Network or Device Activity Information – We may collect information related to your electronic network activity, such as your browsing history when you use the Services, information about how you use the Services, information about your device (e.g., device type, browser type and language, hardware model, operating system version, unique device identifiers, and IP address).

· Audio, Electronic or Similar Information – We may collect audio information and other information you provide when you use our aftersales customer services (such as pictures and videos).

· Inferences – We may also collect inferences drawn from the information described above.

· Other – We may collect other information that you voluntarily provide when you communicate with us.

We may aggregate or de-identify the personal information described above. Aggregated or de-identified data that we do not attempt to re-identify is not subject to this Policy. Without this information, we may not be able to provide you with all the requested services.

3. Sources of Personal Information

We may obtain personal information directly from you or automatically when you use our Services. To learn more about the information that we collect online through automated means, please review the section of this Policy titled "Cookies and Similar Technologies."

4. How We Use Your Personal Information

We may use the information we collect about you for various business purposes, including to:

· To Provide Our Services – We may process your personal information when you access or use the Services, including to: process or fulfill orders and transactions; maintain and service accounts; debug to identify and repair errors that impair existing functionality; facilitate the functionality of our website.

· To Communicate With You – We may process certain personal information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests, including to: provide aftersales customer services; communicate with you about orders, purchases, returns, services, accounts; send you personalized promotions, content, and special offers; communicate with you about our brands, products, events, or other promotional purposes; provide important product safety information and notice of product recalls.

· For Research, Development and Improvement of Our Services – We want to ensure that our website and Services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process certain personal information, including to: maintain, improve, and analyze our website, ads, and the products and Services we offer; and help to ensure security and integrity of the Services, including to detect, prevent, or investigate suspicious activity or fraud.

· For Legal Reasons – To maintain a safe, secure, and trusted environment for you when you use Services, we may use your personal information, for example, in relation to obtaining legal advice or establishing, exercising, or defending legal claims; ensuring our terms, policies, and agreements with you or any third parties are enforced; and protecting the safety, rights, welfare, or property of ours, you, or others. We may also be required to process certain personal information under certain laws and regulations, as well as to maintain appropriate records for internal administrative purposes, to comply with applicable legal and regulatory obligations, and to respond to lawful governmental requests, as needed.

· For Targeted Advertising – We may process your personal information to provide you with targeted advertising and offers and promotions that you may be interested in. You may have certain privacy rights with respect to the processing of your information for targeted advertising purposes. You can learn more about these rights and how to exercise them in the "Your Privacy Rights" section below.

· With Your Consent – We may process certain information in order to fulfill any other business or commercial purposes at your direction or with your consent.

5. How We Disclose Your Personal Information

We may disclose your personal information to the categories of third parties below as needed to fulfill the purposes described in this Policy and as permitted by applicable law.

· To Affiliates and Subsidiaries – We may share personal information between and among our subsidiaries and affiliates for purposes of management and analysis, decision making, and other business purposes.

· To Service Providers – We may share each of the categories of personal information described in the "Personal Information We Collect" section, for a variety of business purposes with our service providers who provide an array of services for us or on our behalf, such as website and data hosting, product and service delivery, customer service, advertising and marketing services, ensuring compliance with industry standards, analytics services, security and performance monitoring, maintaining and servicing accounts, professional advisors (such as auditors and lawyers), processing or fulfilling orders and transactions, verifying customer information, research, auditing, and data processing.

· To Business Partners – To make certain products, services, and experiences available to you, we work closely with independent business partners, including, for example, payment partners, partners who are authorized distributors of our products or licensees. When you obtain products, services, or experiences provided by these independent business partners, we may share your personal information with them, or you may provide it to them directly. This Policy does not address, and we are not responsible for, the privacy, information, or other practices of these business partners. We encourage you to review the privacy notices of any third-party business partners whose services you obtain through our Services.

· To Advertising and Analytics Providers – We may share each of the categories of personal information described above with marketing, advertising and analytics providers to deliver advertising to you on behalf of us.

· To Third Parties For Actual or Potential Corporate Transactions – If we become involved with a merger, corporate transaction or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.

· Third Parties (including Government Authorities) as Legally Required or Permitted – We may disclose your personal information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that the disclosure will help us protect the rights, property, safety of us or others, including our customers or partners.

· To Third Parties or Persons When You Give Consent – We may share personal information about you with other persons or companies if you give us permission or direct us to share the information.

· Publicly When You Post on Our Websites – We display content and information that you share publicly or permit or authorize us to share publicly, such as reviews. If you post information on our websites, the information that you post may be seen by other visitors to our websites. We are not responsible for the information you choose to submit in these public areas.

6. Cookies and Similar Technologies

We and others may use a variety of technologies to automatically collect personal information about your device and use of the Services or when you interact with emails, advertisements, or other electronic messages we send to you through the Services, and our website. These technologies include first- and third-party cookies, web beacons, pixels, and similar technologies. For example, cookies are small data files that are sent from a website's server and are stored on your device's hard drive either for only the duration of your visit ("session cookies") or for a fixed period ("persistent cookies"). Cookies contain information that can later be read by a web server.

Cookies and similar technologies are used for the following purposes:

· Strictly Necessary and Functionality – Some of these technologies are necessary to allow you to access and use our websites and enable the various services and functionalities we offer, including displaying content and remembering your preferences and log-in. Without these technologies, some of the services and functionality on our websites would not work properly.

· Analytics – Some of these technologies help us analyze and measure site usage, testing and performance, including by estimating traffic and assessing the volume of the use of services and functionality on websites. They show us how visitors and customers interact with our digital properties, whether there are any errors, the degree to which certain web pages, applications, services or functionality are accessed and used, and how they are performing or operating.

· Advertising – Some of these technologies may be set by us or our advertising partners to tailor your experience on our website, or across your devices by controlling the promotions, advertisements and other marketing messages that may appear when you access or use these or other digital properties.

Most web browsers can be programmed to accept or reject the use of some or all of these technologies, although you must take additional steps to disable or control these technologies. You may be able to reject some or all of these technologies by adjusting the appropriate settings in your browser. Each browser is different, but many browsers have preferences or options that may be adjusted to allow you to either accept or reject cookies and certain other technologies before they are set or installed, or allow you to remove or reject the use or installation of certain technologies altogether.

You may also be able to opt out of certain cookies by making a selection using the Cookie Preferences link on our website. For more information on exercising your preferences in relation to cookies and similar technologies, please see the section of this Policy titled "Your Privacy Rights."

Under the Privacy and Electronic Communications Regulations 2003 (PECR), we require your consent for non-essential cookies. You can manage your cookie preferences at any time through the Cookie Preferences link on our website.

Residents of the European Union and the United Kingdom may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance's participating member organizations by visiting https://www.youronlinechoices.eu/ .

7. How We Protect Your Personal Information

We use reasonable technical, physical, and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of your information. However, no security system is perfect, and due to the inherent nature of the Internet, we cannot guarantee that data, including personal information, is absolutely safe from intrusion or other unauthorized access by others. You are responsible for protecting your password(s) and maintaining the security of your devices and accounts.

8. Data Retention

We store personal information as reasonably necessary and proportionate to accomplish the purposes identified in this Policy based on criteria such as the length of time we need to provide the Services to you, and to meet legal requirements, including record retention, resolving disputes, and enforcing our agreements. Our retention of your personal information is governed by applicable law, including the UK GDPR and the Data Protection Act 2018.

9. Cross-border Transfers of Personal Information

The personal information that you provide us is stored and processed on servers around the world, including locations outside of the United Kingdom and the European Economic Area (EEA). Regardless of the company or person who processes your personal information and where it is processed, we will take steps to transfer and protect your personal information through appropriate safeguards in accordance with applicable data protection laws and this Policy.

When we transfer your personal data outside the UK, we will ensure that such transfers are made in accordance with the UK GDPR and the Data Protection Act 2018. This may include transferring your personal data to countries that have been recognized as providing an adequate level of data protection, or using appropriate safeguards such as the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses. Where we rely on derogations under Article 49 of the UK GDPR, we will only do so for specific, limited circumstances as permitted by law.

10. Children's Privacy

Our websites and online services are not intended for use by anyone under the age of 13. We do not knowingly collect information from anyone under the age of 13. If you are a parent or guardian and believe we may have collected information about your child, please contact us immediately as described in the "Contact Us" section of this Policy.

Under Article 8 of the UK GDPR, in relation to the offer of information society services directly to a child, the processing of personal data of a child below the age of 13 is only lawful where the child is at least 13 years of age and consent is given or authorised by the child's parent or guardian.

11. Third-Party Sites

Our website may offer links to websites that are operated by third parties and not by us. If you visit one of these linked websites, you should read the website's privacy notice, terms and conditions, and other policies. We are not responsible for the policies and practices of third parties. Any information you give to those organizations is governed under their privacy notice, terms and conditions, and other policies.

12. Your Privacy Rights

You may submit a request to exercise the rights described below. We will respond to your request consistent with applicable law, including applicable exceptions.

Your UK GDPR Rights

Under the UK GDPR and the Data Protection Act 2018, you have the following rights:

· Right of Access – You have the right to request access to your personal data and to receive a copy of the personal information we hold about you. This is commonly known as a "data subject access request" (DSAR).

· Right to Rectification – You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.

· Right to Erasure – You have the right to request that we delete or remove your personal data where there is no compelling reason for us to continue processing it. This is also known as the "right to be forgotten."

· Right to Restrict Processing – You have the right to request that we restrict or suspend the processing of your personal data in certain circumstances.

· Right to Data Portability – You have the right to request the transfer of your personal data to another party in a structured, commonly used, and machine-readable format, where technically feasible.

· Right to Object – You have the right to object to the processing of your personal data where we are relying on our legitimate interests (or those of a third party), or where we are processing your personal data for direct marketing purposes.

· Right Not to Be Subject to Automated Decision-Making – You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal or similarly significant effects on you. We do not engage in such automated decision-making.

· Right to Withdraw Consent – Where we process your personal data on the basis of your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing before its withdrawal.

To exercise any of these rights, please contact us as set forth in the "Contact Us" section below and specify which right(s) you wish to exercise. We must verify your identity in order to honour your request, which we will respond to within one month of receipt. In complex cases, this period may be extended by a further two months, in which case we will inform you of the extension within the first month.

Your Marketing Rights (PECR)

Under the Privacy and Electronic Communications Regulations 2003 (PECR), you have the right to opt out of receiving marketing communications from us at any time. You can exercise this right by:

· Clicking the unsubscribe link in any marketing email we send you

· Managing your preferences through your account settings on our website

· Contacting us at contact@bedsurehome.co.uk

13. Additional Disclosures for Data Subjects in the EEA and the UK

This section provides information about how we collect, store, use, transfer and otherwise process personal data in or from the European Economic Area (EEA) and the United Kingdom, in accordance with the General Data Protection Regulation (GDPR) as retained in UK law as the UK GDPR, the Data Protection Act 2018, and applicable local implementations.

Lawful Bases of Processing

Where we are acting as a data controller that determines the purposes and means of processing your personal data, such as when we collect, use, and share personal data as described in this Policy, we must have a lawful basis for doing so. Our lawful bases for processing personal data include:

· To conclude or perform a contract with you (for example to: process your purchases of or requests for products and services, including delivering; communicate with you about orders, purchases, returns, services, and accounts);

· For our legitimate business purposes (including to respond to your customer service inquiries and requests for information; maintain, improve, and analyze our website, ads, and the products and services we offer; detect, prevent, or investigate security breaches or fraud; and facilitate the functionality of our website);

· To comply with our legal obligations (for example to maintain appropriate records for internal administrative purposes and as required by applicable law, and provide important product safety information and notice of product recalls); and

· On the basis of your consent (for example to send you via email and other electronic means personalized promotions and special offers or informing you about our brands, products, events, or other promotional purposes).

You can withdraw your consent at any time by modifying your promotional preferences by contacting us as described in the "Contact Us" section below.

Supervisory Authority

As the Company is established in the Netherlands, the lead supervisory authority for data protection matters is the Autoriteit Persoonsgegevens (the Dutch Data Protection Authority), Prins Clauslaan 60, 9728 Amsterdam, Netherlands (https://autoriteitpersoonsgegevens.nl/).

If you are located in the United Kingdom, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom (https://ico.org.uk/). We would, however, appreciate the opportunity to first address your concerns and would welcome you directing an inquiry first to us per the "Contact Us" section below.

International Transfers

Your personal data may be transferred to, stored, and processed in a country other than the one in which it was collected, including the United States and other countries outside the UK and the EEA. It may also be processed by staff operating outside the UK or EEA who work for us or for our third-party service providers. In such cases, we will take appropriate steps to ensure an adequate level of data protection of the recipient as required under the UK GDPR, the EU GDPR, and as described in the "Cross-border Transfers of Personal Information" section of this Policy.

Data Protection Officer

We do not currently appoint a dedicated Data Protection Officer (DPO) as we are not required to do so under Article 37 of the UK GDPR. However, you may contact us regarding any data protection matters at contact@bedsurehome.co.uk and we will ensure your enquiry is handled appropriately.

14. Contact Us

We welcome your questions, comments and concerns about privacy. You can contact us via:

Company: BEDSHE INTERNATIONAL B.V.

Registered Address: van Haeffstraat 14, 5921HS Venlo, Netherlands

Company Registration Number (KVK): 74314580

UK VAT: GB330532443

UK Customer Service Email: contact@bedsurehome.co.uk

UK Customer Service Phone: +44 7529554378

UK Website: https://bedsurehome.co.uk/

For data protection enquiries, please contact: contact@bedsurehome.co.uk